What to Expect When Working with a Copywriter

When it comes to working with a copywriter for hire, people often don’t know what to expect. (Is it going to break the bank? How can you write about my business if you’re not a part of it? Are you some sort of mythical creature who has pencils for fingers?) Today, then, I’m breaking down all there is to know about my process, services, and—yes—what in the heck I charge. Read on for all you need to know about hiring a creative copywriter to bring your content dreams to brand-building fruition.

What can a creative copywriter write for me?

A great creative copywriter can help you with any (and all) of your content needs. In today’s world, that means all-things digital—everything from sales PDFs and Google AdWords to website copy and blog posts. If you need something written on behalf of your brand—whether it’s an Instagram bio or an FAQ page—a copywriter (ahem, that’s me) can write it.

The most popular services I offer include:

• Website Copy

  • A 3-page website copy package (typically, clients choose Home, About, Services)

  • A 4-page website copy package (for clients who want to add on an additional “information” or “experience” page)

• Brand Voice Development

  • Brand Voice and Messaging Guides

  • Company mission, vision, and values statements

  • Company “core belief” statements

• Email Campaign Copywriting & Lead Magnets

  • The development of a lead magnet and/or email funnel to nurture leads or launch a product/service

  • 200- or 300-word emails—catchy subject lines always included

• Optimized Blog Posts

  • A “bundle” of blog posts for a flat rate—SEO included

• Bios

  • About pages + founder bios

  • Instagram bios

• Campaign Copywriting & Naming Projects

  • Development of concept and/or copy based on predetermined creative concept

  • Digital ad copy:

    • Banner Ads

    • Instagram Ads

    • Facebook Ads & Boosted Posts

    • Google AdWords

  • Naming a product, service, or podcast

What does working with a copywriter cost?

You can find a detailed outline of my fees on my copywriting services page. To give you a quick, at-a-glance overview:

A basic 4-page website begins around $4,500 and can increase based on word-count needs or additions of short introductions for those “bonus” pages (think: portfolio and contact). Brand Voide Guides begin at $1,350. A naming brainstorm project (coming up with a long list of names for you to choose from for your product, brand, service, podcast, or publication) is charged at $200 per hour, with a minimum of 5 hours required to book. Blog packages are charged as follows:

> 3 posts, up to 500 words each: $750
> 3 posts, up to 1,000 words each: $1,500
> 6 posts, up to 500 words each: $1,200
> 6 posts, up to 1,000 words each: $2,400

How does hiring a copywriter work?

Every project is different, so we start with an initial 30-minute consultation to learn about your struggles, stressors, and how we can best support you through copy. From there, we develop an easy-to-understand project estimate based on your needs and budget. If you decide to hire GG Copywriting, we’ll firm up a deadline and list of deliverables before I send over a contract and an insightful intake questionnaire.

I need to nail down how I want my brand voice to sound. Can a creative copywriter help with that?

Of course! Helping a client hone her brand voice is one of my favorite things to do. I offer Brand Voice and Messaging Guides for clients who need to nail down their voice—these are foundational strategy documents that outline your brand voice, brand words, tone, and pillars. With everything from content samples to stylistic guidelines included, these guides work as a time-saving tool you—or anyone writing on behalf of your brand—can reference time and time again. Brand Voice Guides start at a rate of $1,350 and are one of my most popular copywriting services.

My brand is just getting off the ground, and I’m pretty green to marketing. Will working with a copywriter help?

First rodeo? Yee-haw! I don’t expect any of my clients to be marketing pros—in fact, because I work with budding wedding businesses and female solopreneurs, for many of my clients, GG Copywriting is their team’s first and only outsourced contractor. I’m happy to work with those who are green to copywriting and marketing—and am always willing to answer any questions you have along the way to ensure you’re comfortable with the process and happy with the final product.

If you’re just starting out, some foundational copywriting services to consider include: a Brand Voice & Messaging Guide, website copy, an email campaign, and a package of blog posts.

Do your services include SEO?

They do! I can either work with the SEO keywords you provide me or our in-house content strategist, the brilliant Tayler, can come up with a detailed SEO plan to ensure your copy not only sings to your dream clients, but speaks to Google.

What if I need graphic design or website services, too?

While my copywriting services are mainly limited to the copy-and-content arena, I do have other industry pros who I work with regularly and love to recommend for things like marketing direction, SEO plans, photography, and graphic design. Feel free to let me know if you need recommendations in other arenas, and I’ll do my best to recommend pros who I know and trust. Some of my favorite designers include:

• Leah Chew

• Volume Venus

• Peanut Press Creative

• Ashley Ferreira Design

Can I advertise you as part of my team?

Some of the advertising agencies and businesses I work with like to list me on their website as part of their team. While I’m always grateful to clients who refer me to others (it’s how I eat, after all), I ask that clients only include me on their website as their copywriter if we work together on a regular retainer basis and if we’ve agreed to this in advance.

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Overall, working with a creative copywriter for hire should always be a seamless, stress-free, and celebratory process. If you have more questions about GG Copywriting’s services or process, or want to start chatting copy needs, reach out.