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Need to churn out killer content but don't have the time to create it? I'll craft strategic, seamless, optimized content on your brand's behalf. And you? Well, you go back to saving the world. Learn more→

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Whether you've got a document that needs a simple copy edit, or want to breathe some life into content that needs a facelift (poor thing), my editing is always fast, accurate and effective. Because you're better than your typos. Learn more→

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Struggling to find the right words to reach your audience? I'll develop an in-depth messaging-and-voice guide for your brand—crafting a smart, effective marketing map you can refer to time and sweet, sweet time again. Learn more→

 


I write copy that moves your audience to action.

No typo or grammar error makes it past my eyes—and you'd be surprised at how much energy I can harness in a single ballpoint pen. Whether you're looking to sound playful or professional (or a little bit of both), you've come to the right place. 

 
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Nature-inspired copy for the gem of South Lake Tahoe

 

When the Edgewood Tahoe team reached out, they wanted to hone a brand voice and develop web copy that paralleled the beauty of the property and its incredible setting. They were looking for a tone inspired by the original explorers of the Great American West—the John Muirs and the Mark Twains. It was an order as towering as the Sierras themselves, but we ended up crafting effective, nature-inspired copy that recaptured the spirit of the West's greatest adventurers.

Browse some samples below, or visit the Edgewood Tahoe website for full web copy.

 
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A San Diego flower studio gets content as artful as its arrangements.

 

When the brilliant Tam Ashworth of Isari Flower Studio reached out, she wanted sophisticated website copy that felt polished, fresh, and approachable. Lucky for me, bright blooms and fresh flowers made for the ultimate muse.

Browse the Isari website—with copy by yours truly—here.

 

 
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Smart content for brilliant wedding-planning software

 

As the associate editor for the Aisle Planner team, I crafted optimized content on a daily basis for their two main target audiences and platforms. From event-planning tips for engaged couples to marketing advice for business owners, I dished out all kinds of content in two distinct voices—one that spoke to wedding professionals, and one that spoke directly to consumers seeking to plan the perfect party.

“If you like it, put a ring on it—and then plan that party to perfection.”

 

 
advertisement copy for Aisle Planner web banner ad, graphic design by  Taylrd Media & Designs

advertisement copy for Aisle Planner web banner ad, graphic design by Taylrd Media & Designs


Aisle Planner Consumer Blog: a sampling


Aisle Planner B2B Wedding Pro Blog: A Sampling

A central coast gem gets a new narrative.

 

When KPS3 Marketing (a team I frequently work with) reached out, they were seeking help coming up with concepts and crafting copy for their newest client, Santa Maria Valley. Together—and after endless research—we executed a complete tip-to-tail rebrand for this authentic-as-ever central coast spot, turning it from a forgotten stop-over destination to one of the sunshine state's greatest attractions and a city named one of the 25 happiest in the U.S. by Nat Geo & Gallup.  

 

Rebrand Concept 1: Simplicity

graphic design by KPS3 Marketing | copy by GG Copywriting

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Rebrand Concept 2: Be Real

graphic design by KPS3 Marketing | copy by GG Copywriting

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Chosen Concept: Like Family

graphic design by KPS3 Marketing | copy by GG Copywriting

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Campaign concept and copy for down-home dairy farmers

 

Together with KPS3 Marketing, we created a campaign concept and copy samples for Northern Nevada Dairymen. With the popularity of milk alternatives on the rise, our research pointed us to this: we needed a concept that touched on the thing people love most about milk: its unaltered, unmatched authenticity. What we came up with was our "Do Real. Do Dairy" campaign, shown below executed in four distinct creative options.

Graphic design by KPS3 Marketing | copy + concept by GG Copywriting

 
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An award-winning cafe gets web copy as bright and bold as the dishes it serves.

 

When the acclaimed Chef Jaret Blinn reached out, he was getting ready to open the doors to his own restaurant after decades of working as an executive pastry chef at renowned resorts in Maui, San Francisco and Las Vegas. He was excited to ditch the five-diamond life and wanted web copy as playful and bold as the flavors he was planning on serving up in his new kitchen.

Browse a sampling of the content I created below, or visit the CRAFTkitchen website for complete copy.

 

 
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CRAFTkitchen photography courtesy  Jill Heupel  and  50Fifty Studios

CRAFTkitchen photography courtesy Jill Heupel and 50Fifty Studios


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